Our Approach to Google AdWords Management

Google continues to enjoy the position of the top search engine in the world. And its online advertising programme, based on auction, is the best means to reach out to your target audience when they do search websites or keywords which are related to your business.

You need to have the necessary experience to make the best use of this facility. We have the best Google AdWords professionals who are experienced in coming up with great paid search campaigns for our valued clients from various segments.

At Hecate, we have specialised account managers who can take care of your needs and requirements. The manager will be able to structure your campaigns as per your needs.

Successful Google AdWords Techniques

We take up your campaign with the single aim of increasing your return on investment.

How to do this?

We can make the best use of various features on offer. Google AdWords keeps on coming up with novel features, especially in the recent past, which make it possible for our exert team to make the best use of the feature and follow the practice.

Google AdWords marketing can be complemented with other channels of marketing (online as well as offline). This gives you more edge because our bunch of paid search specialists work in tandem with other departments to endure that their works complement your other services.

We ensure the better performance of your Google AdWords account every month. Through techniques like text ad split testing and adjusting your CPCs regularly, we ensure that your ads appear in the most profitable places.

Mode of Operations

At first, we do the basic research for potential keywords, by making use of competitor’s analysis and industry insights to choose the potential search terms before. We confirm the search terms first with you.

After wide-ranging researches and many deliberations with the client we will start ascertaining daily budgets for clicks. We start arranging campaign settings like ad scheduling and location targeting before we create appropriate text ads for each segment. It is at this point that we start putting the apt ad extensions.

In a nutshell, remarketing means the act of targeting those users who have already visited your website. In order to do this, you need to include remarketing script to your website, set up Google Display Remarketing campaigns, and configure Google Remarketing lists.

What makes us special?

We do extensive research on possible keywords, evaluate competitors, and use domain knowledge to formulate a campaign which will be ideal for your business and ensure that your ads are targeted at your customers.

We boast ourselves in the fact that we are transparent. We keep you posted on the ups and downs of your campaigning. We have a full-time account manager for Google AdWords Certified Professional who will keep you informed on all developments with regard to your campaigns. Another thing is the regular reports that we keep dishing out, which can help you keep track of the success of your campaigns.

It is important to target your ads to those customers who have visited your website. This will help you increase clicks through rates and RoI. We are capable of setting up Google Display remarketing campaigns in order to target those interested in your product or service.

Mode of Operations

At first, we do the basic research for potential keywords, by making use of competitor’s analysis and industry insights to choose the potential search terms before. We confirm the search terms first with you.

After wide-ranging researches and many deliberations with the client we will start ascertaining daily budgets for clicks. We start arranging campaign settings like ad scheduling and location targeting before we create appropriate text ads for each segment. It is at this point that we start putting the apt ad extensions.

In a nutshell, remarketing means the act of targeting those users who have already visited your website. In order to do this, you need to include remarketing script to your website, set up Google Display Remarketing campaigns, and configure Google Remarketing lists.