Remarketing Campaigns

Our Approach to Remarketing Campaigns

Your paid search campaign should be commercially viable. It has to give you best RoI and conversion rates.

We have a dedicated team of Google AdWords Qualified professionals who can help you achieve with the help of using remarketing. Suppose an ad becomes relevant to someone’s interests or previous activity. It is likely that he or she will revisit your website and spend money. The best part is that it lets you to target those who have already visited your website as well as those who have spent time on a certain page. There are three kinds of remarketing; dynamic remarketing, display remarketing, and remarketing lists for search ads.

Dynamic Remarketing

Dynamic remarketing is best for creating bespoke ads to target specifically to your audience who really want to see. Here we make use of past data from your Google AdWords account. While it gently reminds about items they have liked in the past, it also lets you to suggest other similar products that might interest them. This will help keep your brand afresh in their minds. It can also help boost your conversions.

Through dynamic remarketing, we will be able to contextualise your ads, giving your users with various products or calls to action based on a page’s context or location.

Mode of Operation

Display Remarketing

Display remarketing lets you track down customers who have previously shown interest in your business. It involves showing them relevant ads across the Google display network. Being a vast network, it enables you to reach out to a huge portion of the users on your remarketing lists. It also makes it possible for your to decide the frequently of reaching these people. You can make it monthly, weekly or many times in a day.

You can also generate customised list combinations which will let you to reach the right customer at the right time. It is also possible to select from a variety of banner sizes. We also ahve specialists in all spectrums of remarketing who can help you get the best return on your investment from your campaign.

Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) is another great option which helps you customise your ads campaign for those customers who have already visited your website or converted. It lets you to tailor your bids particularly towards this group of people.

It is especially useful for targeting those users who leave your website without purchasing anything. It enables you to reconnect with such people. You can also bid on phrases and keywords you would not normally for customers who have visited your website in the recent past. And we have professionally trained paid search specialists with wide experience in all sorts of remarketing.

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